Avail

Avail is a subsidiary of Realtor.com that aims to serve as a one stop hub for independent landlords and their renters. The product provides both parties with the necessary tools, materials, and knowledge to make renting as smooth and automated of a process as possible for properties not managed by larger companies.

During my time with Avail, I became the primary contact for any new visual materials in either product or marketing contexts. These ranged from digital ads to email headers, downloadable materials, printed flyers, physical signage, and custom product illustrations.

In addition to these responsibilities, I also took ownership over the visual direction of the Avail brand identity. I created, structured and oversaw a full library of illustrations based on existing assets and standardized their usage rules for team-wide application. I also lead the advancement of the brand’s visual language with new materials and strategized the long term evolution of the brand and its relationship with Realtor.com.

Date: April 2021 - January 2024