CATCH A BLUEJAY CLOTHING

Catch a Bluejay was a small drop-shipping project I started with the dream of celebrating Chicago fashion as a distinct enclave of American style like other global cities such as New York and Los Angeles. I had always been a fan of utilitarian Midwestern fashion and wanted to develop a brand that could champion the aesthetic.

The project has been put on hold but still served as an engaging solo endeavor when approaching brand development from scratch. I created the brand, merchandise, website and surrounding collateral all in the pursuit of developing a unique, gruff identity reflective of the city that inspired it.

Date: February 2019 - October 2019