RESTAURANT DEPOT IN-HOUSE

My time working with Restaurant Depot involved a diverse range of collateral for the wholesale foodservice industry. In-house B2B projects took on a wide variety of formats ranging from print advertisements to poster and banner design, email design and merchandise framing. Typically, I would receive a general prompt for a desired asset and then conceptualize, design and coordinate the production and delivery of the materials.

While data on the performance of physical materials was sparse, the scheduled emails I designed and managed saw an average 4% open rate increase during my tenure. This improved their performance from operating below the industry average open rate (11%) to consistently surpassing it.

Date: July 2018 - April 2021