MICHIGAN SPORT BUSINESS CONFERENCE

The Michigan Sport Business Conference (MSBC) is an annual student-led event held at UM’s Ross School of Business. After it’s inception in 2012, the MSBC quickly developed as a major hub for connecting future sport business professionals and organizations. Today it remains the largest undergraduate-run sport business conference in the country.

I designed these materials for the 2017 MSBC as one of the club’s two graphic designers. First, I was tasked with creating new logo variants and theme visuals that revolved around the 2017 conference theme of “Be Bold.” I then applied the geometric motif from these graphics across other conference collateral, from digital assets and downloadable materials to distributed items and physical signage.

Date: January 2017 - September 2017